Mobile Privacy Policy

Last updated & Effective Date: April 9, 2020

This Privacy Policy explains how Game Frame Inc. receives and processes user’s personal information (“Users PI”). Game Frame receives Users PI that has been provided to it by publishers (“Supply Partners”), and shares the Users PI to advertisers and related parties (“Demand Partners”) in order to provide various services including personalized advertising and related adtech services (“Services”).

What Information & Why
Game Frame has no direct engagement with Supply Partner Users. Game Frame requires its Supply Partners and Demand Partners to provide a privacy notice as required under applicable laws. Supply Partners are responsible for ensuring that Users PI has been collected in accordance with applicable law.

Game Frame’s Supply Partners download a Software Development Kit (“SDK”) on their mobile site(s). The SDK facilitates the transfer of User PI to Game Frame so that Game Frame can provide ad monetization Services to the Supply Partner including the placement and serving of personalized ads to the mobile site(s) for viewing by the User.

Game Frame only receives User PI that Supply Partners have instructed us, with their Users permission, for the business purposes of providing the Services. For example, if a User uses a mobile application where the Supply Partner has embedded Game Frame’s SDK, then the SDK will provide to Game Frame only the User PI that Supply Partner has enabled Game Frame to receive in order to provide the Services.

Game Frame may receive the following User PI:

  • Information about User’s mobile advertising identifiers, such as User’s Advertising ID (Apple IDFA or Google AAID).
  • Information that User’s device provides, such as device IP address, network connection type and device GPS location.
  • Information about User’s age and gender.

Game Frame processes this User PI solely for the business purposes of providing the Services, which include:

  • Providing personalized ads to Users;
  • Providing support to Supply Partners;
  • Analyzing the performance of the Services;
  • Improving the Services; and
  • Protecting the Services from fraud, misuse and illegal activity.
  • With Whom?
  • At the instruction of its Supply Partners, Game Frame shares the Users PI with its Demand Partners for the purpose of providing Services including serving personalized ads to Users.

In addition to its Demand Partners, Game Frame shares Users PI with other trusted Service Providers who provide services for the business purposes of hosting services, payment processing, IT services, security services, customer services, and marketing services.

Aggregated Information
Game Frame may use aggregated information (not containing personal information) to analyze trends and improve our Services.

Compliance with Laws
Game Frame may disclose Users PI to a third party if (a) it believes that such disclosure is reasonably necessary to comply with any applicable law, regulation, legal process or governmental request, or (b) to protect the security or integrity of the Services from harm or illegal activities.

Business Transfers
Game Frame may share or transfer Users PI in connection with, any merger, sale of Game Frame assets, financing, or acquisition of all or a portion of the business to another company.

California Users
Game Frame acts as a Service Provider under the California Consumer Protection Act (“CCPA”). Game Frame follows the Supply Partner(s)’ instructions in processing the Users PI for the business purposes of providing the Services. Game Frame follows the Supply Partner(s)’ instructions to delete any Users PI requested. Game Frame does not sell its Users PI as defined under CCPA. Game Frame upholds Users right of non- discrimination as defined under CCPA.

Nevada Users
Game Frame does not sell Users PI as defined by Section 1.6 of Chapter 603A of the Nevada Revised Statutes.